Creative Direction|Director| Video Production
Agency: FPO Marketing
Awards: Silver Addy - AAF Addy Awards San Antonio Cinematography 2023
For the Licor 43 Chocolate launch, we created a teaser and reveal campaign to build anticipation and excitement. The concept revolved around the mystery of the new flavor, using a chocolate coin as a visual hint. The campaign teased the audience by showing the coin sinking into chocolate, leaving viewers wondering what would emerge. The reveal was the new Licor 43 Chocolate, an indulgent, rich flavor that perfectly blends with the brand’s signature taste.
I was responsible for shaping the visual direction and storytelling, overseeing and directing the production process.
