Creative Direction|Art Direction|AI Character Development
Client: TSYRK - Blend Showroom Barcelona - ELISAVA School of Designa and Engineering
Creative Team: Karla Valenzuela, Alber Puerta Leuza, Paula Ortega, Pau Sans León
Project: Brand Avatar Development for TSYRK at Blend Showroom
This project involved the development of a brand avatar representing the emotional, aesthetic, and expressive identity of TSYRK, a fashion brand showcased at Blend Showroom. The avatar was crafted as a fully realized character aligned with the designer’s values, lifestyle, and creative vision. It serves as a narrative and strategic tool to communicate authentically across TSYRK’s digital presence and within the broader fashion ecosystem.
Circe
The creative concept, Geometric Duality, comes from a close study of how TSYRK garments are made, from how they’re cut to how different textures and seams interact. Each piece plays with contrast: full and empty, inside and outside, light and dark. These opposites inspired the identity of the avatar.
Circe is a character that embodies duality and elegance, a blend of artistic freedom and structured form. With two symmetrical faces, she reflects the brand’s essence, playing with contrast.
CIRCE'S MANIFESTO
