Art Direction| Motion Graphics | AR Filter Development
Agency: FPO Marketing
Awards: Gold Addy - AAF Addy Awards 2020, San Antonio - Best Social Media Campaign 2021
Proyecto: Social media campaign introducing Whataburger's Pico de Gallo Burger LTO to Hispanic consumers in USA
Idea: Connect with the audience through a wrestling-themed concept: Whatalucha. Given the product's Latin essence, we challenged them to a "Mano a Mano" showdown to try Whataburger's new Pico de Gallo.
Execution: We created a series of promotional videos featuring our wrestler characters, educating the audience about the ingredients and the best way to "annihilate" the Pico de Gallo Burger. Additionally, we implemented augmented reality filters on Instagram and Facebook to drive more engagement and interaction from fans.
