Creative Direction|Director|Video production and editing
Agency: FPO Marketing
Awards: The One Show 2023 Shortlist
Gold Addy AAF Addy Awards San Antonio 2023 Integrated Campaign
Gold Addy - Regional AAF Addy Awards 2023 Film & Video
Campaign Billboard
Project: Licor 43 USA branding campaign.
Idea: The campaign was designed to position Licor 43 as the perfect drink for any occasion, tapping into the food-centric culture of millennials. We drew a parallel between the way foodies often struggle to pronounce gourmet terms like "crème brûlée" or "charcuterie" and the way they speak their own "lingo" — offering Licor 43 as the drink that speaks their language.
I developed the campaign concept, provided strategic direction, and oversaw the execution from start to finish. I led a creative team to ensure that every asset and touchpoint reflected the campaign’s theme of “speaking foodie lingo,” while capturing the fun and sophisticated personality of Licor 43.
Carajillo 43 Online Video
Times Square
If you can say Charcuterie - Online Video
If you can say Crème Brulée - Online Video
