Art Direction|Producción de Video|Post-production
Agency: FPO Marketing
Awards: American Advertising Awards Gold Addy: Social Responsibility
Idea: Due to the rising cost of living, thousands of children in San Antonio, TX experience challenging weather conditions without proper coats. For this initiative, FPO Marketing partnered with the nonprofit organization Coats for Kidz and artist Jorge Rodriguez Gerada to collect coats and create a large-scale art installation incorporating the donated coats. The result was "The Portrait of Warmth."
"Portrait of Warmth"
Interview with Jorge Rodriguez
